How a TV channel implements mixed reality production for impactful storytelling

The Weather Channel is producing a series of mixed reality videos to dramatize the dangers of extreme weather conditions.

Says Michael Chesterfield, director of weather presentation, “We’re able to give people a real sense for what to expect.”

“Ice chunks thud to the ground at 90 miles per hour and shatter. A branch snaps off a tree under its frozen weight. A bus hurtles down an ice-slicked road.”

Why The Weather Channel keeps making these terrifying mixed reality warnings